Positioning your Personal Brand for Relaunch: Introduction to Four-Step Process

Many former students have contacted me over the years to get my advice on how to position themselves to make a career change. Similarly, I have had conversations with some parents’ of my children’s friends lamenting their current career path, wishing that they could do something different. In both cases, the reason that they do not follow through is that they do not know how to go from Point A to Point B. You may recognize the reasons for not taking the leap to change career paths; they may be part of your reasoning, too:

  • We get comfortable with what we know – Routines have a calming effect
  • The unknown equals risk – Our comfort zone is encroached when risk is present
  • It may require time –  Developing new skills, learning new a new industry, and building new relationships won’t take place overnight

As you probably have already realized, these reasons are highly correlated. Together they make a compelling case for maintaining status quo and not pursuing a vision for a new career. Unfortunately, they also serve to suppress the potential we have inside of us to broaden our horizons and launch new career ventures. British Prime Minister Benjamin Disraeli said that “Most people die with their music still locked up inside them.” How can we unlock the music and fulfill our potential to develop the meaning and makeup of our personal brand?

This post introduces an upcoming four-part series of positioning your personal brand for relaunch. The four steps that can be applied to personal brand relaunch via career path change include:

  1. Recognize reasons for change
  2. Study your options
  3. Identify education and skills needed for relaunch
  4. Prepare for launch in new field or industry

The inspiration for this four-part series comes from Franklin University Back to College Blog – “How to Successfully Change Career Paths”. The next four posts are for you if you have ever considered retooling the makeup of your personal brand to enter a different career field.

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 22 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons.

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