Donald P. (Don) Roy is professor of marketing at Middle Tennessee State University. Don has enjoyed a marketing career spanning over 30 years, even longer if you count his paper route in middle school.
After graduating from Mississippi State University with a degree in marketing, Don spent the first decade of his marketing career with in department store management and consumer packaged goods sales. While completing an MBA at Mississippi College, Don decided to follow in the footsteps of professors that influenced him during his graduate program and become a college professor. He graduated with a Ph.D. from the University of Memphis in 2000.
Preparing the next generation of marketing professionals motivated Don to become a professor, and he has relished the chance to train future marketers over the past two decades. He has received awards in recognition of outstanding teaching from the Marketing Management Association (Master Teacher Award) and Middle Tennessee State University (Outstanding Teacher Award).
Don has merged two of his professional passions—branding and mentoring—in his research into personal branding. His expertise includes using digital communication channels for personal branding. Don has self-published three books related to personal branding and has made numerous presentations on the topic.
In addition to branding and professional development, Don’s scholarly and professional interests include sports marketing and digital marketing. He has published several articles in academic journals on sponsorship and sports marketing. Don is co-author of a sports marketing textbook.
Like any brand, Don’s personal brand is a work in progress. He continues to explore how he can bring value to students and others wanting to build the personal brand they deserve.
Don and his wife, Sara, live in Murfreesboro, Tennessee and have three sons. He is an avid sports fan and runner. You are most likely to hear classic rock or jazz coming from his speakers.