Why All the Madness?

Today is one of my top three sports days of the year. Along with New Year’s Day college football bowl games and Super Bowl Sunday, the first day of the NCAA men’s basketball tournament is special. The tournament is more than a sporting event, it has taken on an identity in American culture known as “March Madness.” Why has the NCAA men’s tournament transformed from a basketball lover’s dream to part of the fabric of who we are? I see three reasons:

1.Story Lines – Like the Olympics, stories emerge during the NCAA men’s basketball tournament about players, coaches, or teams that overcame obstacles to achieve success. Heroes emerge like Stephen Curry of Davidson College in 2008. All 64 teams have dreams of success. Half of them will have their dreams shattered by the end of the day on Friday, but all have hope of having a shining moment on a national stage.

2.Scope of Participants – The tournament is national in scope both in terms of locations of tournament games and location and mission of participating institutions. This year’s tourney has teams from 32 states, and the types of institutions range from enormous state supported schools to small liberal arts colleges.

3.Connectivity – Basketball fans both serious and casual are no longer merely spectators. Friends and co-workers participate in competitions to see who can pick the most winners. This ritual is no longer constrained by physical location as Internet-hosted competitions allow friends to gather regardless of where they live.

Enjoy the Madness. I hope you win your bracket competition… unless you’re competing against me!

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 27 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.