Nintendo’s Worthy Award

Advertising Age magazine has named Nintendo as its 2007 “Marketer of the Year.” Nintendo got the nod over Apple, Nike, Al Gore, Geico, and Unilever. The recognition is for Nintendo’s efforts in bringing its Wii gaming system to market last November. In that time, Wii has become the market leader in video game consoles. Nintendo’s competitors, Microsoft’s Xbox and Sony’s PlayStation 3, may have more technically advanced systems, but consumers young and old have taken to Nintendo’s easy-to-use system.

The message behind Nintendo’s recognition as Marketer of the Year is simple. Products that can engage their users through designs that make the product easy to use or operate add value that may be hard for competitors to duplicate. Unfortunately, not every product maker can expect users to have as much fun consuming their products as Ninteno Wii players experience. The good news is not every product we use has to provide us with fun or pleasure, but we value products that aren’t a source of stress! Simplicity in acquisition and use of a product is a way to add value, one that can even lead to winning Marketer of the Year!

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 27 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons. View all posts by Don Roy