Online Retailers the Exception for Bleak Holiday Shopping Season?

A follow up to a post about the challenges facing retailers in the coming months. Traditional brick-and-mortar retailers may have more to worry about than consumers with less money to spend. It appears that more consumers are going to spend their money online, which would come at the expense of traditional retailers. Shopping online is a viable alternative to spending money on gas to drive to stores. If I can save gas money AND avoid the crowds in December, I am all for that! However, if predictions about retail sales this holiday season come to fruition, there may be smaller crowds at the mall!

Link: DM News – “Happy Holidays Forecast for E-Commerce”

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 27 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons. View all posts by Don Roy