Me: How to Sell Who You Are, What You Do, & Why You Matter to the World
Congratulations! You have been appointed manager of the world’s most important brand. You need not go far to find this brand—you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand’s success than you.
Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand.
Consider Me a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding—Meaning, Makeup, and Message.
Brand New Year: 52 Ways to Create a Distinctive Personal Brand
You are chief marketing officer for the world’s most important brand. It is a role you should embrace even if you reluctantly accept the position. Why? No one else has more at stake in your brand’s success than you. Adopting a personal branding mindset gives an edge over competitors that do not think the same way.
As a brand, you are always open for business. Your task is at the same time straightforward and formidable: Manage the brand identity you wish to project. More importantly, it is a blueprint to professional and personal growth, setting standards for the three dimensions of a personal brand:
- Meaning
- Makeup
- Message
Sports Marketing, 2nd edition
New topics, new industry contributors, and new cases are among the lineup featured in the latest edition of Sports Marketing.
What’s new in the 2nd edition:
- Coverage of emerging topics including analytics, digital marketing, and esports
- More examples and best practices from outside the USA
- Six new “You Make the Call” decision cases
- Q&A features with executives from sports media, marketing agencies, MLB, NBA, and NHL.
Sports Marketing blends relevant marketing theory with practitioners’ perspectives on the industry and thoughts on the future of sports marketing.