Academic Background
Ph.D. University of Memphis, Marketing, 2000
M.B.A. Mississippi College, Marketing, 1995
B.B.A. Mississippi State University, Marketing, 1985
Work Experience
Academic
Interim Chair, Department of Marketing Middle Tennessee State University, 2015-2016.
Professor of Marketing, Middle Tennessee State University, 2010-Present.
Associate Professor of Marketing, Middle Tennessee State University, 2005-2010.
Assistant Professor of Marketing, Middle Tennessee State University, 2000-2005.
Instructor in Marketing and MBA Director, University of North Carolina at Pembroke, 1999-2000,
Visiting Instructor in Marketing, Mississippi State University, 1998-1999.
Practitioner
General Manager, Wolfe’s Vending and Snack Sales, 1993–1995.
Area Sales Manager, Tom’s Foods, Inc., 1990 -1993.
Area Sales Manager, Assistant Store Manager, McRae’s, Inc., 1986-1990.
Consulting
Tim Mitchell Motorsports, Sponsorship Proposals, Developed sponsorship proposals to solicit corporate partners for ARCA/ReMax race car driver, 2012.
Kline Preston, Provided expert opinion for development of right of publicity infringement case on behalf of a client, 2012.
Cellular South, Contributed to proposal for sponsorship strategy and activation, 2008.
Tim Mitchell Motorsports, Marketing and PR consulting, Maintain blog and handle PR needs for Tim Mitchell, professional race car driver, 2008.
Tennessee Walking Horse National Celebration, Patron Analysis of Lifestyle and Sponsorship Response, Study of patron characteristics and attitudes/behaviors toward sponsorships, 2007.
Tennessee Walking Horse National Celebration, Economic Impact Study, Economic impact of Tennessee Walking Horse National Celebration annual even, 2006.t
Carman & Maddox Investments, LLC, Celebration Plaza: A Feasibility Study, Feasibility study of possible hotel or condominium development in Shelbyville, TN, 2005.
Southern Miss Athletics Department, Men’s Basketball Survey, Survey on men’s basketball program at the University of Southern Mississippi, 2004.
Blue Raider Athletic Association, BRAA Football Survey, Survey on MTSU football program for the Blue Raider Athletic Association (BRAA), 2004.
Tennessee Electric Cooperative Association, Presentation “Building Strong Brands in a Competitive Environment: The Role of Promotion,” Presented at the ‘Meeting Customer Needs’ Conference, 2001.
University of North Carolina at Pembroke Regional Economic Development Center Management Development, Presentation “Managing Customer Expectations,” 2000.
International Cemetery and Funeral Association’s ICFA University, College of Sales and Marketing 101, 3-session presentation “Developing a Marketing Orientation for Your Firm,” 1998.
Intellectual Contributions
Refereed Articles
Roy, D.P., Edmondson, D.R., & Ward, C.B. (2018). Illegal Procedure: Blackman High School Football Boosters Walk Fine Line to Support Team. Journal of Critical Incidents, 11 35-37..
Edmondson, D.R., Ward, C.B., & Roy, D.P. (2017). Is McDonald’s “Clowning Around” with Ronald McDonald House Charities? Journal of Critical Incidents, 10, 35-37.
Gilbert, J. A., Clark, D., & Roy, D. P. (2016). Blogging: What’s All the Fuss? SAM Advanced Management Journal, 81 (4), 4-15.
Ward, C., Roy, D. P., & Edmondson, D. R. (2016). Is CVS Just ‘Blowing Smoke’? Evaluating the CVS Decision to Ban Tobacco Products. Case Studies in Strategic Communication.
Roy, D. P. (2012). Promoting Active Learning of Ethical Issues in Marketing Communications Using Debates. Marketing Education Review, 22 (1), 73-76.
Smith, J. G. & Roy, D. P. (2011). A Framework for Developing Customer Orientation in Ticket Sales Organizations. Sport Marketing Quarterly, 20 (2), 93-102.
Roy, D. P. (2011). Impact of Congruence in Cause Marketing Campaigns for Professional Sport Organisations. International Journal of Sport Management and Marketing, 10 (1/2), 21-34.
Roy, D. P., Goss, B. D., & Jubenville, C. B. (2010). Influences on Event Attendance Decisions for Stock Car Automobile Racing Fans. International Journal of Sport Management and Marketing, 10 (1), 73-92.
Roy, D. P. (2010). The Impact of Congruence in Cause Marketing Campaigns for Service Firms. Journal of Services Marketing, 24 (3), 255-263.
Clow, K. E., Babin, L. A., & Roy, D. P. (2008). How Students Use PowerPoint Slides and Quizzes. International Journal of Education Research, 3 (3), 68-77.
Roy, D. P. (2008). Impact of New Minor League Baseball Stadiums on Game Attendance. Sport Marketing Quarterly, 17 (3), 146-153.
Roy, D. P., Graeff, T. R., & Harmon, S. K. (2008). Repositioning a University through NCAA Division I-A Football Membership. Journal of Sport Management, 22 (1), 11-29.
Roy, D. P. & Goss, B. D. (2007). A Conceptual Framework of Influences on Fantasy Sports Consumption. Marketing Management Journal, 17 (2), 96-108.
Cornwell, T. B., Weeks, C. S., & Roy, D. P. (2005). Sponsorship-Linked Marketing: Opening the Blackbox. Journal of Advertising, 34 (2), 21-42.
Roy, D. P. & Cornwell, T. B. (2004). The Influence of Consumer Knowledge on Responses to Event Sponsorships. Psychology and Marketing, 21 (3), 185-207.
Roy, D. P., Harmon, S. K., & Graeff, T. R. (2003). Alumni Perceptions of a Move to NCAA Division 1A Football Membership. Journal of Marketing for Higher Education, 13 (1/2), 179-197.
Roy, D. P. & Graeff, T. R. (2003). Influences on Consumer Responses to Winter Olympic Sponsorships. International Journal of Sports Marketing and Sponsorship, 4 (4), 355-375.
Roy, D. P. & Cornwell, T. B. (2003). Brand Equity’s Influence on Responses to Event Sponsorships. Journal of Product and Brand Management, 12 (6), 377-393.
Roy, D. P. & Graeff, T. R. (2003). Consumer Attitudes Toward Cause-Related Marketing Activities in Professional Sports. Sport Marketing Quarterly, 12 (3), 163-172.
Clow, K. E., Roy, D. P., & Hershey, L. B. (2002). A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods. Services Marketing Quarterly, 23 (4), 65-80.
Cornwell, T. B., Roy, D. P., & Steinard, E. M. (2001). Exploring Managers’ Perceptions of the Impact of Sponsorship-Linked Marketing to Brand Equity. Journal of Advertising, 30, 41-51.
Roy, D. P. & Cornwell, T. B. (1999). Managers’ Use of Sponsorship in Building Brands: Service and Product Firms Contrasted. International Journal of Sports Marketing and Sponsorship, 1, 347-360.
Conference Proceedings
Ward, C., Srivastava, R., Roy, D.P., Matthews, L., Edmondson, D. & Graeff, T. (2019). “I Want You!” Benefits of Marketing Higher Education to Veterans. Society for Marketing Advances Conference, forthcoming.
Roy, D.P. & Goss, B.D. (2018). Are Collegiate Sport Properties Fumbling Corporate Partnerships? An Analysis of Sponsor Exposures on Official Athletics Websites. Sport Marketing and Sponsorship Conference, 7.
Roy, D.P., Edmondson, D. R., & Ward, C. (2017). Illegal Procedure? Blackman High School Football Boosters Walk Fine Line to Support Team. Society for Case Research.
Ward, C., Srivastava, R., Smith, V., Roy, D., Matthews, L., Graeff, T., & Edmondson, D. (2016). Yelp Gives it Four Stars: Consumer Attitudes towards Ratings and Reviewers. Atlantic Marketing Association.
Edmondson, D. R., Graeff, T., Matthews, L., Roy, D., Smith, Srivastava, R., & Ward, C. (2016). Thank You for Your Service:” Consumer Attitudes toward Military and Veterans. Atlantic Marketing Association.
Edmondson, D. R., Ward, C., & Roy, D. P. (2016). Is McDonald’s ‘Clowning Around’ With Ronald McDonald House Charities? Society for Case Research.
Roy, D. P. & Goss, B. D. (2013). Influences on Consumer Response to Jersey Sponsorships. Sport Marketing Association.
Roy, D. P. & Goss, B. D. (2013). Jersey Sponsorships: The Final Frontier in American Sport Marketing? Marketing Management Association Spring Conference, 103.
Clow, K. P. & Babin, L. A. (2011). How Business Faculty Use Power Point Slides and Quizzes. Marketing Management Association Spring Conference, 138-143.
Goss, B. D. & Roy, D. P. (2010). Positioning the National Basketball Association for International Expansion: An Internal Analysis of the League’s Ability to Exist as a Global Brand. Marketing Management Association Spring Conference, 145.
Roy, D. P. & Goss, B. D. (2009). The Impact of Congruence in Cause Marketing Campaigns for Professional Sports Leagues. Marketing Management Association Spring Conference, 310.
Roy, D. P. (2008). Managing the Big Three of Team Assignments for Student Projects. Marketing Management Association Fall Educators’ Conference.
Clow, K. E., Babin, L. A., & Roy, D. P. (2008). PowerPoint Slides and Quizzes: Student Survey. International Academy of Business and Public Administration Disciplines, 967-976.
Roy, D. P. (2008). Taking a Stand: Using Ethics Debates in an IMC Course. Society for Marketing Advances Conference, 33.
Roy, D. P., Clow, K. E., & Babin, L. A. (2008). Student Usage of Textbook Supplements: PowerPoint Slides and Quizzes. Society for Marketing Advances Conference, 222-223.
Goss, B. D. & Roy, D. P. (2008). Reconsidering Consumer Evaluations of Global Branding: The Case of the World Baseball Classic as a Promotional Strategy for Major League Baseball. Marketing Management Association Spring Conference, 68.
Roy, D. P., Goss, B. D., & Jubenville, C. B. (2007). Search Engine Advertising Creative Strategies for Service Firms: A Content Analysis. Direct/Interactive Marketing Research Summit, Direct Marketing Education Foundation.
Roy, D. P. & Goss, B. D. (2007). Empowerment of Postmodern Sports Fans: A Conceptual Framework of the Examination of Influences on Fantasy Sports Consumption. Marketing Management Association, 102.
Buckner, L. & Roy, D. P. (2006). Consumer Response to Variable Pricing Offers: A Conceptual Framework. Society for Marketing Advances, 77-78.
Harmon, S. & Roy, D. P. (2006). Buying Textbooks: The Choices Students Face, the Choices Students Make. Society for Marketing Advances, 187-190.
Roy, D. P. (2006). Enhancing Marketing Curriculum through Experiential Education. Marketing Management Association Fall Educators’ Conference, 56-57.
Bailey, K. & Roy, D. P. (2005). Playing Responsibly: An Analysis of Social Responsibility in Professional Sports Organizations. International Conference on Sport & Entertainment Business.
Roy, D. P., Goss, B. R., & Jubenville, C. B. (2005). The Role of Sponsorship Beliefs in Consumer Response to Sports Sponsorships. Marketing Management Association.
Roy, D. P. (2005). Assessing the Impact of New Servicescapes: The Case of Minor League Baseball. Society for Marketing Advances.
Roy, D. P., Graeff, T. R., & Jubenville, C. B. (2004). Beliefs about Public Support for Sports Stadium Construction: A Case Study. Atlantic Marketing Association, 37-42.
Roy, D. P. & Jubenville, C. B. (2004). Selling the Promise: Marketing to Sport’s Internal Customers. Sports Marketing Association, 76.
Roy, D. P., Jubenville, C. B., & Goss, B. D. (2003). Factors Influencing Attendance at a National Hockey League Game in a Nontraditional Market. Sports Marketing Association, A-12.
Roy, D. P. & Clow, K. E. (2003). A Content Analysis of Advertising Strategies for High-Tech Firms. American Academy of Advertising Conference.
Roy, D. P., Stewart, S. E., & Goss, B. D. (2003). The Role of Physical Attractiveness and Gender in Responses to Motorsports Sponsorships. International Conference on Sport & Entertainment Business, 60-62.
Clow, K. E., Roy, D. P., & Hershey, L. B. (2002). Relationship of Visual Elements to Creative Message Strategies in Print Advertisements. American Academy of Advertising Conference, 48-55.
Clow, K. E., Roy, D. P., & Hershey, L. B. (2002). Exploratory Examination of Visual Elements in Print Advertisments. Society for Marketing Advances.
Roy, D. P. & Graeff, T. (2001). Athletes With a Cause: The Intersection of Sports and Social Responsibility. Society for Marketing Advances, 162-163.
Clow, K. E., Roy, D. P., & Baack, D. (2001). A Content Analysis of Creative Message Strategies in Service Advertisement. American Academy of Advertising Conference.
Hershey, L. B., Clow, K. E., & Roy, D. P. (2001). Virtual Participation in Picture-Based Advertising. Atlantic Marketing Association
Clow, K. E., Roy, D. P., Hershey, L. B., & Baack, D. (2001). A Content Analysis of Service Advertisements in Business-Related Journals. American Marketing Association Conference, 399-405.
Roy, D. P. & Cornwell, T. B. (2001). The Influence of Brand Equity on Consumer Responses to Sports Sponsorships. American Marketing Association Conference, 342-343.
Roy, D. P., Smith, R. K., & Clow, K. E. (2000). Assessing Implementation Approaches for Internal Marketing Programs. Academy of Marketing Science, 61-65.
Clow, K. E., Roy, D. P., Baack, D., & Harris, A. B. (2000). Service Quality Cues in Advertising a Professional Service. American Academy of Advertising Conference, 207-213.
Clow, K. E., Harris, A. B., Hines, R. W., & Roy, D. P. (2000). Content Analysis of Creative Message Strategies in Business-to-Business Advertisements. Atlantic Marketing Conference, 339-346.
Clow, K. E., Roy, D. P., Hines, R. W., Harris, A. B., & Baack, D. (2000). A Content Analysis of Creative Message Strategies in Business-to-Business Versus Consumer Ads. Society for Marketing Advances, 22-25.
Roy, D. P. & Cornwell, T. B. (1999). A Managerial Perspective on the Development of Brand Knowledge Through Event Sponsorship. American Marketing Association Conference, 206-207.
Roy, D. P. (1998). Sponsoring Your Way to Brand Identity: The Influence of Event Sponsorships on Brand and Corporate Associations. Southwest Marketing Association, 78-83.
Roy, D. P. (1998). To Diversify or Not To Diversify?: Posing a Classic Strategy Question to Service Firms. Society for Marketing Advances, 203-206.
Roy, D. P. & Cornwell, T. B. (1998). Strategic Issues in Corporate Event Sponsorships: A Comparison of Product and Service Firms. Southwest Marketing Association, 84-85.
Bush, R. P. & Roy, D. P. (1997). Lessons Learned From Direct Marketing: Applications for Advertising/Marketing Research. American Marketing Association Conference, 74-75.
Roy, D. P. (1997). The Interplay of National Culture, Organizational Culture, and Internal Marketing for Service Firms. Southern Marketing Association, 113-116.
Roy, D. P., Bush, A. J., & Grant, E. S. (1996). The Role of Doctoral Dissertations in the Knowledge Development Process. Southern Marketing Association, 168-171.
Other Conference Presentations
Roy, D.P. (2018). IGNITE Careers through a Professional Development Program. Marketing Management Association Fall Educators’ Conference, Kansas City, MO.
Edmondson, D.R., Graeff, T. Matthews, L., Ward, C., Srivastava, R., & Roy, D.P. (2017). Should Retailers Honor Veterans? Examining Consumers’ Attitudes and Behaviors Regarding Veterans. Society for Marketing Advances Retail & Distribution Symposium, Louisville, KY.
Roy, D.P. (2017). Esports: A Game Changer for Sport Properties and Sponsors. Society for Marketing Advances Conference, Louisville, KY.
Roy, D.P. (2017). Turning On Students to LinkedIn. Marketing Management Association Fall Educators’ Conference, Pittsburgh, PA.
Roy, D.P. (2017). Thought Leader? Me? Seven Reasons You Owe It to Your Brand. Craft Content Nashville, Nashville, TN.
Roy, D. P. (2016). Generating Research Project Ideas. Marketing Management Association Fall Educators’ Conference, Providence, Rhode Island.
Roy, D. P. (2015). Advice for the Advisors: Using Professionals’ Insight to Guide Aspiring Sport Marketers. Sports Marketing Association, Atlanta, Georgia.
Roy, D. P. (2014). Teaching Students to Develop a Personal Professional Brand. Marketing Management Association Fall Educators’ Conference, San Antonio, Texas.
Roy, D. P. (2013). How to Satisfy Reviewer B and Other Thoughts on the Publication Process: Reviewers’ Perspectives. Marketing Management Association’s Fall Educator’s Conference, New Orleans, Louisiana.
Roy, D. P. (2013). Identifying the Skills that Employers Seek in College Graduates and Strategies for Teaching These Skills in the Classroom. Marketing Management Association Spring Conference, Chicago, Illinois.
Roy, D. P., Green, D. J., & Goss, B. D. (2012). Professional Networking: Bridging a Gap between Relational and Transactional Views. Sports Marketing Association, Orlando, Florida.
Roy, D. P. (2012). Publish or Perish. Marketing Management Association Fall Educators’ Conference, Minneapolis, Minnesota.
Goss, B. D. & Roy, D. P. (2012). Just for Sport? A Content Analysis of Sport Business Students’ Perceptions of Networking & its Function in Establishing Mentorships. Mentoring Conference – University of New Mexico, Albuquerque, New Mexico.
Roy, D. P. & McLean, S. (2011). Endorsement Opportunities for Early Career Pro Athletes: Does Race Matter? Sports Marketing Association, Houston, Texas.
Roy, D. P. (2011). Millennials and Networking.. Marketing Management Association Fall Educators’ Conference, St. Louis, Missouri.
Roy, D. P. (2010). Fan Identification and Licensed Products Consumption: An Exploratory Study. Sports Marketing Association, New Orleans, Louisiana.
Roy, D. P. (2008). Managing the Big Three of Team Assignments for Student Projects. Marketing Management Association’s Fall Educator’s Conference, Louisville, Kentucky.
Roy, D. P. (2008). Integrating Research and Teaching: The Scholarship of Teaching. Marketing Management Association’s Fall Educator’s Conference, Louisville, Kentucky.
Roy, D. P. (2008). Strategic Implications of the World Baseball Classic. Conference on Baseball in Literature and Culture, Murfreesboro, Tennessee.
Roy, D. P. (2007). A League of Our Own: Motives Influencing Fantasy Baseball Participation. Conference on Baseball in Literature and Culture, Murfreesboro, Tennessee.
Roy, D. P. (2004). Global Sport Sponsorship: Towards a Strategic Understanding Sports Marketing Association, Memphis, Tennessee.
Roy, D. P., Harmon, S. K., & Jubenville, C. B. (2003). Demographic and Behavioral Effects of Satisfaction with Game Day Experience. North American Society for Sport Management Conference, Ithica, New York.
Roy, D. P. & Harmon, S. K. (2002). Movin’ On Up: The Impact of a Move to NCAA Division 1A Football Membership. American Marketing Association Faculty Consortium on Sports Marketing, Lexington, Kentucky.
Roy, D. P. (1999). Assessing the Contribution of Sponsorship-Linked Marketing to Brand Equity. American Marketing Association Winter Educators’ Conference, Austin, Texas.
Roy, D. P. (1997). Diversification Strategies and Firm Performance: Are Service Firms Different? American Marketing Association Summer Educators’ Conference, Chicago, Illinois.
Roy, D. P. & Vaughan, B. J. (1997). Service Climate: A Measure for Noncustomer Contact Employees in Support Areas. American Marketing Association Frontiers in Services Conference, Nashville, Tennessee.
Books and Manuals
Book
Roy, D.P. (2018). Solved: How to Get More from your LinkedIn Experience. CreateSpace.
Fetchko, M. J., Roy, D. P., & Clow, K. P. (2019). Sports Marketing, 2nd edition. New Yorik: Routledge.
Roy, D. P. (2017). Brand New Year: 52 Ways to Create a Distinctive Personal Brand. CreateSpace.
Roy, D. P. & Jubenville, C. B. (2016). Me: How to Sell Who You Are, What You Do, and Why You Matter to the World. CreateSpace.
Fetchko, M. J., Roy, D. P., & Clow, K. P. (2012). Sports Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Manual/Guide
Roy, D. P. (2012). Sports Marketing – Instructor’s Manual Pearson Prentice Hall.
Chapters, Cases, Readings, Supplements
Case
Roy, D. P. (2013). IndyCar: Seeking a Return to Motorsports’ Fast Lane. In O.C. Ferrell and Michael D. Hartline (Eds.), Marketing Strategy, 6e (pp. 441-449). Cengage South-Western College.
Roy, D. P. (2010). Indy Racing League. In O.C. Ferrell and Michael D. Hartline (Eds.), Marketing Strategy, 5th edition. Cengage.
Roy, D. P. (2007). Champ Car World Series. Marketing Strategy, 4th ed.
Roy, D. P. (2007). Saturn. Marketing Strategy, 4th ed.
Roy, D. P. (2005). Saturn. In O.C. Ferrell and Michael Hartline (Eds.), Marketing Strategy, 3rd ed. (pp. 330-338). Mason, OH: South-Western.
Roy, D. P. (2005). CART: Championship Auto Racing Teams. In O.C. Ferrell and Michael D. Hartline (Eds.), Marketing Strategy, 3rd ed. (pp. 351-357). Mason, OH: South-Western.
Roy, D. P. & Hartline, M. D. (2005). The Gillette Company. In O.C. Ferrell and Michael D. Hartline (Eds.), Marketing Strategy, 3rd ed. (pp. 366-375). Mason, OH: South-Western.
Roy, D. P. (2002). Apple Computer, Inc.. In O.C. Ferrell, Michael D. Hartline, and George H. Lucas, Jr. (Eds.), Marketing Strategy, 2nd ed. (pp. 239-245). New York: Harcourt.
Roy, D. P. (2002). IBM. In O.C. Ferrell, Michael D. Hartline, and George H. Lucas, Jr. (Eds.), Marketing Strategy, 2nd ed. (pp. 247-254). New York: Harcourt.
Roy, D. P. (2002). Nissan. In O.C. Ferrell, Michael D. Hartline, and George H. Lucas, Jr. (Eds.), Marketing Strategy, 2nd ed. (pp. 221-228). New York: Harcourt.
Roy, D. P. (2002). Saturn. In O.C. Ferrell, Michael D. Hartline, and George H. Lucas, Jr. (Eds.), Marketing Strategy, 2nd ed. (pp. 213-219). New York: Harcourt.
Roy, D. P. & Wren, B. (2002). The Gillette Company. In O.C. Ferrell, Michael D. Hartline, and George H. Lucas, Jr. (Eds.), Marketing Strategy, 2nd ed. (pp. 319-328). New York: Harcourt.
Ferrell, O. C. & Roy, D. P. (1999). Apple Computers. In O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr., and David Luck (Eds.), Marketing Strategy (pp. 225-230). New York: The Dryden Press.
Ferrell, O. C., Lucas, Jr., G. H., & Roy, D. P. (1999). IBM. In O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr., and David Luck (Eds.), Marketing Strategy (pp. 231-237). New York: The Dryden Press.
Ferrell, O. C. & Roy, D. P. (1999). Saturn. In O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr., and David Luck (Eds.), Marketing Strategy (pp. 187-193). New York: The Dryden Press.
Roy, D. P. & Wren, B. (1999). The Gillette Company. In O.C. Ferrell, Michael D. Hartline, George H. Lucas Jr., and David Luck (Eds.), Marketing Strategy (pp. 297-306). New York: The Dryden Press.
Cornwell, T. B. & Roy, D. P. (1998). Race for the Cure. In Mark McDonald and George Milne (Eds.), Cases in Sport Marketing (pp. 329-338). Sudbury, MA: Jones and Bartlett.
Chapter
Roy, D. P. & Goss, B. D. (2009). A League of Our Own: Empowerment of Sport Consumers Through Fantasy Sports Participation. In Nigel K. Ll. Pope, Kerri-Ann L. Kuhn, and John J.H. Forster (Eds.), Digital Sport for Performance Enhancement and Competitive Evolution (pp. 178-193). Hershey, PA: Information Science Reference.
Roy, D. P. (2005). Global Sport Sponsorship: Towards a Strategic Understanding. In John Amis and T. Bettina Cornwell (Eds.), Global Sport Sponsorship. Oxford, England: Berg Publishers [C].
Roy, D. P. (2000). Casual Research: Experiments, Test Markets, and Observation Methods. In Joseph F. Hair, Jr.; Robert P. Bush; and David J. Ortinau (Eds.), Marketing Research (pp. 302-310). New York: Irwin McGraw-Hill.
Papers Under Review
Ward, C., Srivastava, R., Roy, D.P., Matthews, L., Edmondson, D. & Graeff, T. (2019). From Boots to Books: Consumer Attitudes toward Veterans Support by Higher Education Institutions. Submitted to Journal of Marketing for Higher Education.
Edmondson, D., Graeff, T., Matthews, L., Srivastava, R., Ward, C., & Roy, D. P., (2018). Honoring Veterans and Businesses that Support Them. Submitted to Journal of Consumer Marketing.
Working Papers
Roy, D. P. & Goss, B.D. (2019). “Influences on Diffusion of Jersey Sponsorship in American Professional Sport,” targeted for Marketing Management Journal.
Roy, D. P. & Beauchamp, M.B. (2019). Employers’ Expectations of Writing Skills among Early Career Marketing Professionals, targeted for Journal of Marketing Education.
Grants
2009: Roy, D. P. They Got Game! Exploring Motivations for Fantasy Sports Participation, MTSU Faculty Research and Creative Activities Grant. Summer research grant.
2007: Roy, D. P. Online Resource Center to Support Marketplace Simulation, MTSU Instructional Technologies Division. Summer instructional technologies development grant.
2006: Roy, D. P. Sponsorship-Linked Antecedents of Organizational Identification and Employee Citizenship Behaviors, Jennings A. Jones College of Business. Summer research grant.
2005: Roy, D. P. An Examination of Fantasy Sports Consumption, Jennings A. Jones College of Business. Summer research grant.
2004: Roy, D. P. If You Build It, Will They Come…And Continue to Come? An Examination of Attendance at New Minor League Baseball Stadiums, MTSU Faculty Research and Creative Activities Grant. Summer research grant.
2003: Roy, D. P. Incorporating Women’s Issues into a Sports Marketing Course, MTSU President’s Commission on the Status of Women. Curriculum integration grant.
2002: Roy, D. P. Stock Market Reactions to Cause-Related Marketing Programs: Does ‘Doing Well While Doing Good’ Add Value to the Firm? MTSU Faculty Research and Creative Activities Grant. Summer research grant.
Teaching
Courses Taught
Undergraduate: Applied Promotional Strategy, Measuring Market Performance, Professional Selling, Principles of Marketing, Product Management, Promotion, Sports Marketing.
Graduate: Marketing Management, Marketing Seminar: Current Topics in Marketing, Marketing Strategy, Problems in Marketing,
Other Teaching Activities
Getting Started on LinkedIn. IGNITE Workshop, taught in fall semester 2014-2017
Networking with LinkedIn. IGNITE Workshop, taught in fall semester 2015-2017.
Service
Institutional Service
Department Assignments
2019-2020: Member, Faculty Search Committee
2006-2018: Member, Promotion and Tenure Committee
2016-2018: Member, Faculty Search Committee
2016-2019: Member, Publicity Committee
2016-2019: Member, Undergraduate Curriculum Committee
2014-2015: Chair, Faculty Search Committee
2012-2015: Chair, Brand/Mission/Identity Committee
2011-2012: Chair, Principles/Consumer Behavior Discipline Committee
2009-2012; 2005-2006: Member, Marketing Curriculum Committee
2010-2011: Promotion/Entertainment Marketing and Sports Marketing Discipline Committee
2007-2009: Chair, Marketing Curriculum Committee
2006-2007: Promotion/Entertainment Mkt/Sports Mkt Committee
Faculty Advisor:
2013-2018: Co-adviser, American Marketing Association
2003-2005: Co-Adviser, MTSU Sports Marketing Student Association
College Assignments
2016-Present: Member, IGNITE Committee
2016-2019; 2014-2015: Member, Promotion and Tenure Committee
2016-2018: Member, Undergraduate Programs Committee
2009-2011: Co-Chair, Graduate Committee
2015-2016: Member, Executive Committee
2013-2015: Member, Assurance of Learning Committee
2013-2014: Member, MBA Curriculum Task Force
2008-2009: Member, Admissions Task Force
2008-2009; 2006-2007: Member, Graduate Committee
2007-2009: Member, Task Force – Executive Education
2004-2006: Member, Students Committee
2003-2004: Member, Students Committee
2000-2001; 2002-2003: Member, Instructional Resources Committee
University Assignments
Member:
2017-2019: Member, Athletic Compliance Committee
2013-2015: Member, Career Achievement Award Committee
2011-2012: Experiential Learning (EXL) Committee
2009-2011: Member, Undergraduate Research, Experience and Creative Activity (URECA) Committee
2008-2009: Member, University Rules Committee
2007-2009: Member, Committee on Admissions and Standards
2007-2008: Member, Exploratory Committee on Faculty Learning Communities
2005-2007: Member, Public Service Committee
2006-2007; 2003-2004: Member, President’s Commission on the Status of Women
2006-2007; 2003-2004: Member, University Task Force on Undergraduate Research & Creative Activity
2005-2008: Member, Experiential Learning Committee
2001-2003: Member, University Loan and Scholarship Committee
2001-2003: Member, University Awards Committee
Other Institutional Service
2016-2018: Facilitator, Getting Started with LinkedIn IGNITE workshop, Jones College of Business.
2016-2018: Facilitator, Networking on LinkedIn IGNITE workshop, Jones College of Business.
Professional Service
Board of Directors
2007-2011: Marketing Management Association Board of Directors
Chair: Conference / Track / Program
2019: Society for Marketing Advances Conference, Co-Chair, Tourism, Food, Hospitality, Music, and Sports Marketing Track
2019: Marketing Management Association, Coordinator, Master Teacher Competition
2016: Atlantic Marketing Association Conference
2014: Academy of Marketing Science, Indianapolis, Sports Marketing Track Co-Chair
2009: Society for Marketing Advances, Chair, Sports, Entertainment, & Hospitality Marketing Track
2007: Marketing Management Association, Chair, Integrated Marketing Communications Track
2002: Society for Marketing Advances, Chair, Marketing Strategy Track
Editor: Conference Proceedings
2007-2012: Marketing Management Association, Spring Conference
Editor: Journal Editor
2011-2014: Marketing Management Journal
Member: Committee / Task Force
2008-2018: Marketing Management Association, Judge- Master Teacher Competition
1997: Planning Team for Frontiers in Services Doctoral Consortium
Member: PRJ Editorial Review Board
2013-Present.: Journal of Applied Sport Management
2007-2010: Journal of Sport Administration & Supervision
2006-Present: Sport Marketing Quarterly
Reviewer: Book / Textbook
2018: McGraw-Hill, Reviewed 2nd edition of Marketing by Hunt, Mello, and Deitz
2012: McGraw-Hill Irwin, Reviewed for 2nd edition of M: Advertising by Arens,Schaefer, and Weigold
- McGraw-Hill Irwin, Reviewed for Principles of Marketing textbook by Hunt and Mello.
2011: McGraw-Hill Irwin, Reviewed Arens, Weingold, and Arens Advertising 14e textbook
2010: McGraw-Hill Irwin, Reviewed Marketing, 3e by Grewal and Levy
2007: Houghton Mifflin. Reviewed Pride/Ferrell Principles of Marketing text
2007: McGraw-Hill Irwin, Reviewed Arens and Schaefer Advertising textbook
2007: SAGE Publications. Reviewed Marketing Management textbook proposal
Reviewer: Paper / Article
2019: Journal of Product & Brand Management, Ad hoc reviewer
2018: Journal of Critical Incidents, Ad hoc reviewer
2014: European Journal of Marketing, Ad hoc reviewer
- Marketing Management Association Fall Educators’ Conference
2013: Marketing Education Review, special issue on teaching innovations
2013: Direct/Interactive Marketing Research Summit
2013: Society for Marketing Advances, Buyer Behavior track
2013: Society for Marketing Advances, Marketing Strategy track
2012: Sports Marketing Association, Reviewer
2012: Research Conference in Sports Marketing.
2012: European Journal of Marketing, Ad hoc reviewer
2011: Journal of Advertising. Ad hoc reviewer
2011: Society for Marketing Advances, Marketing Research track
2011: Sports Marketing Association
2011: Marketing Education Review, special issue on teaching innovations
2011: Marketing Management Association Fall Educators’ Conference
2011: Academy of Marketing Science, Sports Marketing track
2010: Journal of Neuroscience, Psychology, and Economics, Ad hoc reviewer
2010: Journal for the Advancement of Marketing Education, Ad hoc reviewer
2010: Society for Marketing Advances Conference, Buyer Behavior track
2010: Journal of Sport Management, Ad hoc reviewer
2009: External Reviewer – Ph.D. Thesis, University of Queensland (Australia) (International), Ph.D. candidate Sarah Kelly. Dissertation titled ‘Ambushers or Sponsors? An Examination of Sponsorship Linked Advertising”
2009: Marketing Management Association Spring Conference (International)
2009: Society for Marketing Advances, Case Research track
2008: Journal for the Advancement of Marketing Education, Ad hoc reviewer
2008: Society of Marketing Advances, San Antonio, Texas (International). Services Marketing Track
2008: Journal of Sport Management, Ad hoc reviewer
008: International Journal of Sports Marketing & Sponsorship (International). Ad hoc reviewer
2007: Journal of Marketing, Ad hoc reviewer
2007: Academy of Marketing Science, Sports Marketing track
2006: Journal of Advertising, Ad hoc reviewer
2006: Marketing Management Association, Consumer Behavior track
2006: International Journal of Media Management, Ad hoc reviewer
2006: AMA Winter Educators’ Conference, Marketing Education track
2005: AMA Summer Educators’ Conference, Services Marketing track
2004: Society for Marketing Advances, Marketing Communications track
2004: Atlantic Marketing Association, Tourism, Events, Sports, & Entertainment Marketing track
2003: AMA Winter Educators’ Conference, Marketing Communications track
2003: Marketing Management Association, Marketing Communications and Services Marketing tracks
2003-2004: Emerging Issues in Business & Technology, Marketing track
2003: AMA Summer Educators’ Conference, Sports Marketing track
2002: Society for Marketing Advances, Advertising track
2001: International Journal of Media Management, Ad hoc reviewer
2000: Society for Marketing Advances, Retail and Services Marketing track
Community Service
Member of a Committee
2014-2017: Siegel High School Career and Technical Education Advisory Board
2015-2016: MTSU Wesley Foundation Board of Directors
2006-2015: Nashville Business Journal, Judge, Best in Business Awards
Other Community Service Activities
2018: Panelist, Branding Yourself speaker series event, Mississippi College, Clinton, MS.
2003-2017: Nashville Predators, MKT 3865 students conducted ticket sales project; fundraiser for MTSU Sports Marketing scholarship
2015: Nashville Rollergirls, MKT 3865 students prepared marketing campaign ideas for 2016 season
2014: 1876 Catsup, MKT 3850 students prepared promotional plans for 1876 Catsup, a business located in Shelbyville, TN
2013-2014: Blue Raider Sports Properties, Conducted game day fan research at one MTSU home football game in 2013 and 2014 seasons. Presented findings to Blue Raider Sports Properties
2014: Southeastern Leasing, MKT 3850 students performing branding projects for Southeastern Leasing, a B2B truck lease firm based in LaVergne, TN
2013: Rebecca’s Rooms, MKT 3850 students completed promotion strategy projects for Rebecca’s Rooms, a nonprofit organization based in Caledonia, MS
2013: Tee Times Magazine, MKT 3850 students completed promotion strategy projects for Tee Times, a golf magazine published in Franklin, TN
2013: Gulley Grip, MKT 3865 students completed promotion strategy projects for Gulley Grip, a strength training product
2009-2013: Nashville Sounds, MKT 3865 students conducted ticket sales activity; fundraiser for MTSU Sports Marketing scholarship
2012: MTSU Athletics, MKT 3850 students came up with social media marketing ideas for MTSU basketball teams
2012: Wilson Bank & Trust, MKT 3850 students prepared promotional ideas for Campus Checking, a product marketed by Wilson Bank & Trust
2011: Tim Mitchell Motorsports, MKT 3865 students conducted sponsorship solicitation activity
2011: Duck Head Apparel, MKT 3850 students developed social media marketing tactics
2011: Trinity United Methodist Church, MKT 3850 students developed promotion campaign for ReFresh alternative worship service
2011: Advantage Mini Storage, MKT 3850 students developed promotion ideas
2010: Performance Transmissions, MKT 3850 students created Yellow Pages ads
2009-2010: MTSU Merit Badge University, Instructor – Communications Merit Badge
2009: iRestore, MKT 3850 students developed promotion ideas for iRestore, an electronics repair/service business in Nashville, TN
2008: Profit Sherpa, LLC, MKT 3850 students prepared IMC plans for Profit Sherpa, a Nashville consulting firm
2007: Ken Robinson Photography, MKT 3850 students conducted IMC plan project for Ken Robinson Photography
2007: Tanner Grass, MKT 3865 students conducted sponsorship proposal project for Tanner Grass, professional bull rider
2007: Nashville Sounds, MKT 3865 students conducted ticket sales project
2007: The Very Idea, MKT 3850 students developed marketing ideas
2007: MTSU Merit Badge University, Instructor – Communications Merit Badge
2006: Rutherford County Convention & Visitors Bureau, Conducted survey of high school spring sports coaches to assist in planning for the 2006 TSSAA Spring Fling
2005: Strike It Rite, MKT 3865 students conducted marketing research project
2005: Project Xposure, MKT 3865 students conducted marketing research project
2005: Music City Motorplex, Conducted fan research at weekly racing event
2005: Nashville Superspeedway, Conducted fan research at Indy Racing League event
2005: Nashville Kats, MKT 3865 students conducted ticket sales project
2004: Athlon Sports, MKT 3865 students conducted marketing plan projects for Athlon Sports
2004: MTSU Merit Badge University, Taught Communications Merit Badge class
2002: Nashville Predators, Conducted game day fan research at a Nashville Predators game
2001-2005: Tennessee Titans, Conducted game day fan research at a Tennessee Titans game
Speech / Presentation at a Community Meeting
2012: Middle Tennessee Business Network, Presented “The 3Ms of Branding” at MTBN meeting in Shelbyville, TN, February 23
2008: Rutherford County Homebuilders Association, Made presentation TP: Keys to Marketing Success
Media Contributions
2012: Featured in article “MTSU Professor a Top Tweeter” published April 9
2010: Quoted in article ‘Bridgestone Sees Opportunity in Arena Naming Deal,’ The Tennessean, February 24
2010: Quoted in article ‘Birth of a Salesman?’ Nashville City Paper, January 11
2010: Quoted in article ‘It’s All About the Research,’ Nashville Medical News, January 4
2009-2010: Today’s Response, Had a total of 37 contributions to Today’s Response, MTSU News & Public Affairs outreach to middle Tennessee media organizations, during the period April 1, 2009, to March 31, 2010
2008-2009: Today’s Response, Had a total of 39 contributions to Today’s Response, MTSU News & Public Affairs outreach to middle Tennessee media organizations, during the period April 1, 2008, to March 31, 2009
2009: Nashville Business Journal, Quoted in article ‘Green Talk is Cheap, Backing It Up Matters to Consumers,’ October 31
2007-2008: Today’s Response, Had a total of 21 contributions to Today’s Response, MTSU News & Public Affairs outreach to middle Tennessee media organizations
Professional Development
2018: Google Analytics for Beginners certificate
2018: Hootsuite platform certificate
2017: Craft Content Nashville, Nashville Tennessee. Attended CCN digital marketing conference, April 8
2013: Social Slam, Knoxville, Tennessee. Attended Social Slam social media conference on April 5, 2013
2013: Podcamp, Nashville, Tennessee. Attended Podcamp Nashville social media conference, May 4, 2013
2014: Hubspot Inbound Marketing Certification, Virtual, Virtual. Completed training on inbound marketing techniques
2010: Podcamp, Nashville, Tennessee. Attended conference on digital media and social media
2010: Social Fresh, Nashville, Tennessee. Attended and volunteered at Social Fresh social media seminar
2008: Direct/Interactive Marketing Research Summit, Chicago, Illinois. Attended DMA conference
2008: McGraw-Hill Irwin Principles of Marketing Symposium, Amelia Island, Florida
2005: Direct/Interactive Marketing Research Summit, Atlanta, Georgia. Attended DMA conference
2004: Marketplace Simulation ‘Train the Trainers’ Seminar, Knoxville, Tennessee. Attended faculty training seminar for Marketplace simulation
Honors/Awards
Award
2008: Middle Tennessee State University. Outstanding Teacher Award
2007: Marketing Management Association. Outstanding paper, Sports & Entertainment Marketing Track, Marketing Management Association Spring conference
2007: Jennings A. Jones College of Business – Middle Tennessee State University. State Farm Excellence Professorship recipient
2007: Marketing Management Association. Master Teacher Award recipient
2006: Jennings A. Jones College of Business – Middle Tennessee State University. Outstanding Faculty Member Award recipient
2002: Jennings A. Jones College of Business – Middle Tennessee State University. Distinguished Assistant Professor Award recipient
2002: Gamma Iota Sigma, Professor of the Year – College of Business
1998: University of Memphis – Department of Marketing, American Marketing Association Doctoral Consortium Fellow
1998: University of Memphis – Department of Marketing, Graduate Student Teaching Award
Honor
2013: Fellow, Marketing Management Association
2004-2005 – 2005-2006:Jennings A. Jones College of Business – Middle Tennessee State University. Outstanding Faculty Member Award Nominee
Professional Memberships
Marketing Management Association
Society for Case Research