Online Retailers the Exception for Bleak Holiday Shopping Season?

A follow up to a post about the challenges facing retailers in the coming months. Traditional brick-and-mortar retailers may have more to worry about than consumers with less money to spend. It appears that more consumers are going to spend their money online, which would come at the expense of traditional retailers. Shopping online is a viable alternative to spending money on gas to drive to stores. If I can save gas money AND avoid the crowds in December, I am all for that! However, if predictions about retail sales this holiday season come to fruition, there may be smaller crowds at the mall!

Link: DM News – “Happy Holidays Forecast for E-Commerce”

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Author: Don Roy

Marketing educator, blogger, & consultant- Having fun with all of the above!

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