NFL Extends Behavior Expectations to Fans

Under the leadership of Commissioner Roger Goodell, the NFL has been proactive in establishing guidelines for players’ conduct off the field. Now, the league is setting standards of behavior for fans attending their games. The “Fan Code of Conduct” sets expectations of fan behavior in parking lots before games as well as during games. Among the behaviors deemed unacceptable are visibile intoxication, abusive language, offensive gestures, and interfering with the game by throwing objects on the field. Fans violating the Code of Conduct are subject to ejection from the stadium and revocation of ticket privelges for future games.

It is unfortunate that the NFL had to go to the lengths of drafting a Code of Common Sense… I mean Conduct. Unruly fans in tailgating areas outside stadiums and in the stands detracts from the enjoyment and experience of other fans. Personally, I have little interest in attending an NFL game because I have been to enough games and encountered idiots who thought buying a ticket gave them license to go out of control. The cost of attending games is too high to allow a small minority of patrons to create negative experiences for others.

The NFL has taken many steps to protect its brand reputation by ratcheting up the personal conduct expectations of players. But, those efforts would be negated somewhat if the fan stakeholder group was ignored. People attending NFL games this season should take comfort in the fact that if inappropriate conduct or behavior takes place, there is recourse to involve security and address the problems. Thanks, NFL!

Link – USA Today: “NFL Unveils New Code of Conduct for its Fans”

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 22 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons.

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