Be Thankful for Your Critics

10-19 One to Grow On

Here’s a sobering thought to begin your week: People dislike what you do, how you do it, or why you do it. Your work is not done the way they would do things. Fortunately, not everyone around you falls into this category. The reality is you have detractors. It can be comforting to remember the words of Zig Ziglar who said “There has never been a statue erected to honor a critic.” However, Ziglar’s statement is not our revenge against critics. In fact, you should embrace criticism and use it as fuel to energize your personal brand.

Why You Have Critics

If facing criticism is a given, then it can be helpful to understand its sources, or why you face criticism of your work. Among the possible reasons are:

  • Different approach- Your way of doing is different- not wrong- just different from how others would perform in a similar situation.
  • Envy- You are doing something others want to do but are unwilling to attempt.
  • Spite- Some of your detractors simply want you to fail; better you than them in their minds.
  • Encouragement- Some criticism is actually constructive; following it will serve you well.

It is tempting to dismiss critics and criticism for the first three reasons cited above. Recognizing when criticism is a form of encouragement to improve makes it worthwhile to process all criticism directed at you.

A Different Take on Criticism

Rather than allowing criticism to deflate you or hurt your feelings, resolve to make criticism work for you. For each of the reasons for criticism identified earlier, translate the criticism into how it can help you grow:

  • Different approach- In many situations, there is more than one right way to do things or reach an end goal. Be receptive to the ideas and experiences of others.
  • Envy- Recognize that criticism driven by envy may be coming from someone who has never been in the situation you face. He or she does not fully understand your situation or the variables that influence your decisions or actions.
  • Spite- Accept that some people may want to see you fail and that their criticism is not input for improvement but piling on any time a perceived misstep or mistake happens.
  • Encouragement- This form of criticism should be welcomed and acknowledged. When someone offers constructive criticism, it is often coming from his or her own experience. The feedback given is an attempt to help you not make similar mistakes made when facing similar circumstances.

No Statues

There are no statues erected to honor a critic, nor are there statues erected to honor someone who puts down a critic. Be open to receiving criticism, process it to separate useful feedback from noise, and be thankful that some people care enough about your development to give input that could positively shape your brand.

Author: Don Roy

Don Roy is a marketing educator, blogger, and author. His thirty-year career began with roles in retail management, B2B sales, and franchise management. For the past 22 years, Don has shared his passion for marketing as a marketing professor. Don's teaching and research interests include brands, sports marketing, and social media marketing. Don has authored over 20 articles in scholarly journals, co-authored two textbooks, and self-published three books on personal branding. Don is an avid hockey fan and enjoys running. He and his wife, Sara, have three sons.

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